A website is an effective medium to communicate and reach out the masses. But since you are reading this article I don’t think I need to convince you that it is important to have a website. Instead, I intend to guide you while you make the important decision on which type of website you require. It is really quite simple once you have your business objectives clearly laid out along with the possible options.
There are many static websites on the internet, you won’t be able to tell immediately if it is static, but the chances are, if the site looks basic and is for a smaller company, and simply delivers information without any bells and whistles, it could be a static website. Static websites can only really be updated by someone with a knowledge of web development. Static websites are cheapest to develop and host and many companies still use these to get a web presence.
How do you know if a static website is suitable for you? Well its quite simple really. If you require a quick and easy website which you do not require to update regularly (or have a good maintenance contract for updating) then you pick this. It is importance to note that such websites are not interactive and usually do not store any form of user data.
Dynamic sites on the other hand can be more expensive to develop initially, but the advantages are numerous. At a basic level, dynamic website can give the website owner the ability to simply update and add new content to the website. For example, news and events could be posted to the website through a simple browser interface. Dynamic features of a site are only limited by imagination. Some features of dynamic website could be : Content management system (CMS), E-Commerce systems, bulletin/discussion boards, intranet or extranet facilities, ability of client or users to upload data etc.
Getting a dynamic e-commerce website can be beneficial for the growth of your business. This, however, has its own pros and cons. Leading market research firm eMarketer estimates that online business to consumer sales has surpassed US $ 1.5 Trillion in 2015. E-Commerce website can get you a share of this. But apart from website development issues, E-Commerce websites require clear and appalling imagery to create an appealing showcase. There also needs to be.
Weighing in all the expenses of a dynamic website is important to make sure it does not surpass the potential benefits of it. If it’s not worth it, you might want to go for a static website.